Bookkeeping for E-commerce Companies

Find Real Profit

Stop Scaling Revenue Without Knowing Your Margins

With accurate books and clear financial reporting, you will finally understand what you are actually making per product, per channel, and per campaign.

If you are running an e-commerce company, your focus is likely on ads, creatives, conversion rates, and fulfillment. The numbers often feel secondary.

But if your financials are messy or delayed, growth can quietly become expensive.

You scale ad spend without knowing true return.
You run promotions that boost revenue but kill margin.
You watch cash shrink even when sales are up.

We work with e-commerce founders to get the books right so revenue growth turns into real profit.

Common Issues We Fix for E-commerce Businesses

  • Revenue recorded without separating by channel or marketplace
  • No clear view of true product margin after shipping, fees, and returns
  • Inventory that does not reconcile with accounting
  • Ad spend that is high but not tied to contribution margin
  • Sales tax chaos across multiple states
  • Cash flow stress despite strong monthly sales

How Our E-commerce Bookkeeping Works

  1. We clean up your books and structure your chart of accounts properly. So revenue by channel, cost of goods sold, merchant fees, shipping, refunds, and ad spend are clearly categorized.
  2. We reconcile payouts across platforms. Shopify, Amazon, Stripe, PayPal and others are matched accurately so your numbers reflect reality.
  3. We close your books monthly with clean reporting. You will see gross margin, contribution margin after ads, operating expenses, and real net profit.
  4. We track the metrics that actually drive scale. Like blended CAC, ad spend as a percent of revenue, inventory turnover, and cash runway so you can make disciplined growth decisions.

Built for Online Brands That Are Scaling

You are not running a local service business. You are managing inventory, ad platforms, fulfillment partners, payment processors, and multi-state tax exposure.

Your financial system needs to keep up with that complexity.

At PlotPath, we work with growing online brands and product-based companies across the country. We understand the margin pressure of paid acquisition and the cash strain of inventory. We build bookkeeping systems that give you clarity before scaling further.

Bookkeeping

Accurate. Timely. Structured.

We maintain clean, reliable financial records so you always know where your business stands. Proper categorization, reconciliations, and reporting ensure your numbers are accurate and decision-ready every month.

Back Office Support

Operational Financial Infrastructure

We strengthen the systems behind your books, including reporting workflows, oversight processes, and internal financial coordination. Your back office runs smoothly so leadership can focus on growth.

CFO Advisory

Strategic Financial Leadership

We translate financial data into strategy. Cash flow forecasting, margin analysis, pricing guidance, and scenario planning give you forward-looking clarity without hiring a full-time CFO.

hvac bookkeeping cfo

Your Outsource CFO Team

Eric Weynand CEO

Eric Weynand

CEO

Gary Beebe PlotPath CFO

Gary Beebe

CFO

Craig Trupo PlotPath CFO

Craig Trupo

CFO

Rachel Armentor, CPA Financial Controller

Rachel Armentor

CPA Financial Controller

Let's figure out your baseline

Built for Business Owners Who Want Control

PlotPath was created for operators who are tired of guessing at their numbers. We believe financial clarity is not optional at scale. Clean books, structured back office systems, and strategic CFO guidance are the foundation of profitable growth.

But before any of that works, you need an honest baseline. The assessment gives you a clear snapshot of where your financial foundation actually stands today.

We Follow Best Practices

We use simple, proven financial systems that keep your books clean, your cash predictable, and your business protected.