How to Increase Profits in Your Business: 7 Tips

Eric Weynand, Founder

It’s a topic that’s been on the minds of business owners since the dawn of commerce – how to increase profits. Along with satisfying your customers, it’s the most critical aspect of keeping your doors open and continuing to make a living. 

But unfortunately, many owners and managers struggle to find ways to boost their earnings, leaving their businesses bogged down and failing to grow. That’s why we’ve rounded up our best tips for increasing profits that will work for just about every company.

Benefits of Increasing Profit

We all want our businesses to make more money – but increasing profits has many more advantages than just giving owners a potential pay raise.

Increased capital and financial stability

The benefits of extra capital are many and obvious. Whether you reinvest the cash in your business or set it aside as a rainy-day fund, having extra breathing room goes a long way for businesses. 

Ability to invest in new projects and expand operations

You may be more comfortable taking risks when you know you have some financial cushion should things go awry. Additional profit also provides fuel for expanding your business, opening up opportunities for even more earnings.

Increased public perception and reputation

Many companies are required to report earnings and profit in legal or regulatory filings. Those who keep an eye on the industry are aware of this, and highly profitable firms often reap the additional reward of extra prestige. Even companies that don’t have to reveal their financials can boast of their profitability and improve their reputation.

Ability to attract and retain top talent

A lot goes into recruiting the best in your industry, but providing a competitive salary and benefits package is among the most compelling. With increased profit to pay better, you’ll have your pick of talent. 

These extra funds are typically well spent; hiring the best of the best will generally improve your company’s performance, leading to even more profit! Plus, you’ll be able to keep employees happy, making it harder for competitors to sway your employees with higher wages.

Increased value of the company

One of the most common and straightforward ways to value a business is through a multiple of its current earnings. By increasing profit, the company’s overall value will also increase by a surprising factor. This is particularly important for companies hoping to be acquired by a larger firm or business owners planning on selling in the near future.

How to Increase Profits

Now that you know the “why,” it’s time to focus on the most important part – how to increase profits. Here are some of the best strategies.

1. Invest in Marketing

Customers and clients can’t give you business if they don’t know you exist or have you top-of-mind when the need arises. Additional marketing can go a long way toward bringing in new customers. This can range from traditional print, radio, or TV ads to digital advertising or other cutting-edge methods.

2. Create a loyalty program for customers

Once you’ve brought in a customer, the key is bringing them back as often as possible. One of the best ways to do this is with a loyalty program. 

Consider your product or service and how you can incentivize frequent customers to come back, perhaps via a discount or something free after a certain number of visits or purchases.

3. Research customer behavior and preferences

Getting to know your customer better is another excellent way to maximize profits. Conducting market research on your actual customers’ behavior, their wants and needs, and profiles of potential future customers will help you get in their heads and target products or promotions to their desires.

4. Focus on customer service and satisfaction

A happy customer is a business’s best asset. They’ll return again and again, providing long-term support and profits. 

They’re also likely to recommend your company to others, a priceless form of free advertising. Place extra focus on ensuring your customers are satisfied and work with unhappy ones personally to resolve their issues.

5. Invest in new technologies and modern processes

Sometimes, spending a bit upfront can result in significant benefits over time. Investing in new tech or more modern ways of conducting business can require some adjustment but will often save time and money while increasing productivity simultaneously. It’s an investment that pays off for employees, customers, and you over the long run.

6. Offer discounts and special promotions

Few things can get potential customers excited like a discount or promotion. While it might seem counterintuitive, offering your goods or services more cheaply will often bring in more income from the increased volume of sales. Think about promotions that might fit your business, from free accessories to extra services.

7. Utilize targeted pricing strategies

Consider how your products or services are priced. You may be able to generate more profit by either raising or lowering them. By raising them, you can position yourself as a high-end or luxury product, appealing to a class of customers with more money to spend. 

Conversely, budget-minded brands also have dedicated customers who may switch to your business if prices are right.

Increase Profits, Grow Your Business

The answer to how to increase profits is straightforward, but that still doesn’t mean it’s easy. 

It takes hard work, dedication, and creativity, not to mention a back-to-front knowledge of your industry. And as your business and profits grow, you’ll likely need extra help managing your finances. That’s where PlotPath comes in. 

By working with an accounting partner like us, you’ll have the benefit of experience and industry knowledge guiding you through your financial growth. Contact PlotPath today to learn more about how we can help your business.